Toys R Us

This Halloween-themed photography series for Toys “R” Us blends playful spookiness with a touch of surrealism to evoke curiosity and excitement. Using bold contrast, eerie lighting, and whimsical horror elements like ghostly hands and spiderwebs, the visuals reimagine childhood toys with a haunting twist. The use of a broken plush toy creates a sense of distortion, while vibrant brand colors and Halloween typography keep it lighthearted and fun. The concept playfully invites kids to “trick or treat” themselves to new toys, aligning both fear and fun in a captivating retail story.